Firetrap Clothing

Firetrap is a first-rate fashion jeanswear brand whose standards are inspired by the open minded individual of urban environments. And this, combined with incessant reinvention sees the brand's potential realised. Firetrap has developed a strong collection for confident males and females, consisting of four ranges: Menswear, Womenswear, Firetrap Black Seal - the Denim Collection and Accessories. Firetrap Footwear is also produced and sold independently of the clothing range.

The Firetrap flagship store opened in London in September 2004 followed shortly afterwards by the opening of the Leeds store in November 2004.

Trend-wise, Firetrap has been greatly influenced by a variety of looks for next summer, lux hedonism meets colonial safari with a modest rockabilly thrown in and a high roller or two for luck! Jeanswear remains their focus and the bestsellers will be their old dependable styles that have passed through and really become the heart-beat of the brand.

Since its launch in 1993, Firetrap has forged an intoxicating record of events and campaigns. The introduction of Firetrap's mascot Deadly the Gnome has seen Firetrap’s Twisted Thoughts reach far and wide. The new Deadly was launched and used across the UK in guerrilla campaigns. Deadly is now selling on eBay for up to £50 a pop.

Another part of the Firetrap range, was the addition of Firetrap Black Seal. This part of the collection was aimed solely at those individuals who craved fashion brands, that were not only IN fashion, but leading the way to pastures new. For those who want to be IN fashion RIGHT NOW, then Firetrap is what you need on your body. As the famous Clem Jaques stated, “At Firetrap, we don’t always lead the fashion, we don’t go in search of the holy grail of something new, we are simply IN fashion”.