GStar Clothing

In the words of its famous founder “A good pair of jeans is stylish and tough and gives the wearer self-confidence and a feeling that he or she refuses to conform”. And Jos van Tilburg is a man who should know. With over 4900 stockists across 51 countries, the company originally known as Gap Star, has now grown into a fashion Behemoth, as it rebranded itself G-Star and stepped out of the Dutch borders and into the rest of Europe. From its inception in 1989, the G Star Raw brand has become a household name in the world of fashion. The brand specializes in making RAW denim. This is an unwashed, untreated denim in which all jeans start out as after being constructed. G-star is highly influenced by military clothing, inspiration of their designs come from vintage military apparel bought around the world. Some examples include special cell phone pockets, and zippered arm pockets on jackets, a throwback to vintage styles from the 70s and 80s.

Denim is still the centre of its range, and with over 1,000,000 pairs always readily available to supply its hungry European customers, very rarely do we see a brand so determined and so focussed on fulfilling the needs of its customer. The G Star Raff Elwood is the starting point for the range. The Raff Elwood provides the overall design of the jean, and then branches down into different shapes (slim, regular, loose etc). Once the design team at G Star HQ are happy with the extra details and add-ons, it's down to choosing the washes. With a mountain of choice, it's no surprise that you can walk into many different G Star outlets and never come across the same pair twice. The G Star 96 jean is another pinnacle item from the denim collection and reached massive sales Europe wide in 2006, when G Star released this 10th anniversary of the 96 jean.

G Star has steadily witnessed immense growth and respect with fashion heads across the entire world. With a full clothing collection, from G Star jackets, down to G Star underwear and even a G Star footwear line, there’s almost something for everyone. Employing more than 600 people globally, as well as 88 showrooms worldwide, G Star is ready to take another step towards global fashion domination, with the opening of Russia’s first G Star store planned for this year. The military styling, extra details and silhouettes make G Star a perfect candidate for the growing number of Russians that want to stand out. That’s exactly what G Star does best. With another 40 stores planned to open in Europe, this should firmly put G Star on the fashion map for good. The brand now has 100 G Star stores in Europe alone and a further 10 G Star stores across the USA. It looks to be another fantastic year in its short history, as the G Star team looks to tackle the Far East and Eastern Europe.